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Private Labels of FMCG Chains in Russia, Trends of 2011 and Prognosis till 2015.
Исследования рынков 

Private Labels of FMCG Chains in Russia, Trends of 2011 and Prognosis till 2015.

The objective of Private Labels of FMCG Chains in Russia, Trends of 2011 and Prognosis till 2015 Research is to provide a system analysis of PL retail trade conditions in the world and in Russia, to offer all-inclusive description of the market trends and promising directions of private label development, characteristics of market potential of the private label segment of FMCG chains in Russia, as well as formulation of recommendations for producers and retailers aimed at enhancement of PL activities efficiency. The development and consolidation of retail trade market is determined by growing significance of retail chains for wholesale and retail consumer goods trade. Under economic crisis conditions the “bottlenecks” in operation of retail chains became critical risks for regional players, and led to decrease of efficiency for federal ones. While at the world-wide market the growing margin pressure stimulated complete optimization of business processes, Russia borrowed the target factors of development without formation of a relevant package of activities aimed at their achievement. The detailed analyses of private labels dynamics at the world-wide market of FMCG makes it possible to reconsider the directions and methods of PL development in Russia due to more efficient technological, logistics and marketing schemes. Private Labels of FMCG Chains in Russia, Trends of 2011 and Prognosis till 2011 Research renders possible the definition of promising directions of PLs development, exposure and elimination of popular errors of private labels portfolio management, as well as efficient introduction of successful practices of the market leaders, taking into account the limitations of FMCG market in Russia.

  • Дата выхода:01.09.2011
  • Количество страниц:155
  • Язык:English
  • Издатель:InfoLine
50 000
Private labels of FMCG chains in Russia. Results of 2009-2010. Projections till 2012.
Исследования рынков 

Private labels of FMCG chains in Russia. Results of 2009-2010. Projections till 2012.

The branch research of Private labels of FMCG Chains in Russia. Results of 2009. Projections till 2012 provides analyses of the current trends and development outlooks for the world-wide market of consumer private label goods at FMCG chains, PL market of Russia and the structure of consumer preferences, as well as characteristics of the potential and promising perspectives of the market development. The authors of the research have carried out the analyses of the recession’s impact on the world-wide market of consumer goods and described the latest trends and development indexes of the private labels market of FMCG chains in Russia and other countries. The research includes detailed description of variations in consumer preferences in relation to private labels in different countries, provides comparative characteristics of Russian consumer preferences during the period of economic crises and the analyses of variations in FMCG goods consumption according to categories, it renders the projections for 2010-2012. The research also contains data regarding the development of Pls of the leading world retailers, cases concerning the management practice of their PL portfolios, descriptions of their actual efficiency intensification methods. The compiled business references contain information about the directions and results of private labels development of 30 FMCG major Russian retail chains in 2009, the principal restrictions of PL development, as well as formularized recommendations for retailers and producers related to PL efficiency intensification. Also the research includes evaluation of PL segment development potential for the FMCG market of Russia in the mid-term perspective.

  • Дата выхода:04.10.2010
  • Количество страниц:151
  • Язык:English
  • Издатель:InfoLine
50 000
  
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